UX Research Overview
UX Research is your window into how real users move through your product. Marketrix aggregates the Sessions captured by your widget — and any Simulations you run — so you can find friction without watching thousands of recordings by hand.
UX Research lives on the UX Research page, scoped to the Application you’re working in.
The two tools
Section titled “The two tools”UX Research is organized around two tools that look at the same underlying activity from different angles.
User Studies
Section titled “User Studies”A User Study is a set of questions you ask your Personas. Marketrix scores how each persona reacts to your product across UX and emotional dimensions, optionally backed by simulation evidence, so you get structured feedback without recruiting real testers. See User Studies.
Heatmaps
Section titled “Heatmaps”Heatmaps aggregate user attention across your pages so you can see where clicks, scrolls, and attention land — and where they don’t. Each tracked page is captured for desktop, tablet, and mobile separately. See Heatmaps.
How UX Research relates to Personas
Section titled “How UX Research relates to Personas”UX Research and Personas are tightly linked. Marketrix derives personas from the audience segments it finds in your real session data, so your test population reflects how people actually use your product. User Studies then run against those personas — you can’t run a User Study until you have at least one persona. See Generating Personas for how the test population is built.
How findings are generated
Section titled “How findings are generated”UX Research builds on the Sessions captured by your widget and the Simulations you run. Generation runs in the background — start a job from the dashboard, walk away, and check back when the results land.
- Heatmaps are produced by enqueuing an aggregation job over your recorded sessions. Marketrix groups interactions by page and device, then renders click, scroll, and attention overlays.
- User Studies are scored by running each selected persona against your study’s questions, optionally using Simulations and Knowledge as evidence.